Thursday, January 24, 2008

The Rudyification of Romney and the Romnification of Rudy (or Something Like That)   [Rich Lowry]

It's interesting how Romney and Rudy have swapped strategies recently. Initially, before his ads failed in New Hampshire and he pulled out of the early states entirely, Rudy's strategy was to do respectably in the early states. Not necessarily win them, but do well, and maybe win one, and hope that no overwhelming frontrunner emerged, so he could come back in Florida and have his resources come to bear on Feb. 5. That has turned into Romney's approach almost exactly (although he had a stronger finish in Iowa than Rudy ever could have hoped for). As for Rudy, in Florida he has tried a version of what Romney did in Iowa and New Hampshire—invest time and money in building a lead that you hope holds up when all the other candidates show up in earnest. We'll see how that goes, but we know how it worked out for Romney...

01/24 11:12 AMShare