Monday, February 05, 2007

The "Hey, I Got a Stupid Theory!" Award for 2007 Goes to...   [John Podhoretz]

...Stuart Elliott of the New York Times, who writes about television advertising but thinks he's Michel Foucault. Last night's series of pretty bad Super Bowl ads had Elliott thinking very, very, very hard and coming up with this doozy: "No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials. More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous."

Yeah, because when a beer company makes an ad about people playing rock-paper-scissors with a real rock, that's a metaphor for Iraq, you see. At least we're three years away from Abu Ghraib, so we were spared that analogy by Mr. Elliott, who needs an editor, a Valium, and a lesson in not trying quite so hard. 

02/05 06:43 AMShare